Artist Promotion
Discover, manage, and promote the next generation of music talent.
Our Artist Promotion services are part of our comprehensive Artist Management offerings. We provide everything you need to build your brand and connect with a global audience.
Explore Artist Management ServicesOur Featured Artists
StarSid
Sidney Udele, widely known as StarSid, is a fast-rising Nigerian music artist signed to Sound Factory Entertainment (SFE). With a sound that blends Afrobeat, R&B, and soulful rhythms, StarSid is gaining recognition for his originality and emotional depth. He made a strong impression with his debut EP Eurythmic, a project that showcases his range and creativity. His popular single “Gratitude” has resonated deeply with fans for its message of hope and thankfulness. StarSid also collaborated with CherryEnt on the vibrant Afro-fusion track “Ayatutu”, further expanding his reach and versatility in the industry. With each release, he continues to solidify his position as one of the most promising voices in contemporary African music.
Funkiest Mallam
Ibrahim Baba Ahmed, known by his stage name Funkiest Mallam, is a charismatic and culturally rooted artist signed to Sound Factory Entertainment (SFE). Celebrated for blending traditional Northern Nigerian sounds with modern Afrobeat and pop influences, Funkiest Mallam has carved out a unique space in the music scene. His all-time hits “Ga Lemu” and “Binta Ne Ke So” have become anthems across Northern Nigeria and beyond, earning him a devoted following. Known for his witty lyrics, engaging performances, and relatable storytelling, Funkiest Mallam is not just an entertainer—he’s a cultural ambassador bringing Hausa-inspired sounds to wider audiences.